Well, psychological studies show (new discoveries about the human mind show the limitations of reason) that even after there is sufficient evidence to totally refute our believes we fail to accept facts and make appropriate revisions in our behavior. Why is that, what is the reason for this disconnect? It turns out that this has nothing to do with access to information or the level of education people have but rather with our resistance to accept new concepts while discarding existing beliefs. In Denying to the Grave, Gorman and Gorman outline a method and principles in dealing with people who do not believe the science, and since nothing can be ultimately established with 100% accuracy, we can always argue and find ways to support our beliefs, thus some people's views will never be changed. However, "by adding compassion, empathy, and emotion into this equation we will finally be able to effectively help people make the crucial decisions that will ultimately save their lives" (Gorman, Sara E.. Denying to the Grave: Why We Ignore the Facts That Will Save Us (pp. 265-266). Oxford University Press.)
