BLOG

Save on trivial choices to invest in decisions that matter.

In the Internet era, when technology is getting better every day and the ability to communicate and travel are getting easier and more affordable we find ourselves floating in an ocean of information and choices we have to make every day. Research shows that trivial choices many times suck in our time and we get trapped in what is called a decision quicksand, leaving little time for decisions that matter. 


Which is the best pizza? What is the best bear? What's the best car? How about the best phone? The answer is not that straightforward, it depends, and this makes the selection ever more difficult as people spend a lot of time making such meaningless choices. Trivial choices are hard to make because nowadays there is no best option available, there is no no.1, no winner in any given category and the Internet is placing ourselves in front of an endless shelf of endless similarities. 


We can/should escape the decision quicksand by making trivial choices effortless. These are choices that do not have a significant impact on our lives and you can just choose without deciding. Just pick one, the first one, sort by price or flip a coin, have your own rule and make a quick decision in such situations. It will really save you time for the important decisions in your life, the ones that matter and have a significant impact on your life.


Because decisions that matter need time and attention, need expertise and experience, they need courage and involve fear but when you look back you will realize that it’s worth it. It's only when you see the before and after photos that you realize you made a wise decision, one that will bring self-confidence, self-worth, happiness, an increased lifespan, overall health and value to your life. We know all the technicalities on how to get from the before to the after picture, we also stand behind our work so that you can fully concentrate on the next important decision in your life, one that will unlock the benefits of smiling: you may have to learn how to laugh and smile more often.


Thank Henriett for being, together with your husband, such a wonderful inspiration for us in the way you manage your resources and make great things happen in your life.